my Story
Hi there! I’m Lindsay and I’m so glad you found me.
I’m a professional brand-to-consumer matchmaker, helping businesses like yours connect with the right audience. I love fitting big ideas into small spaces by strategizing and creating copy across mediums such as websites, marketing collateral, social content, webinars, videos and more.
So. How can we get your vibe vibing? How do we go from viewer to fan to devotee?
I have three rules:
It’s not about me. It’s about your brand’s voice and how best to express it.
Treat consumers like real people. People with goals, dreams, bad habits, good taste and (hopefully) a good sense of humor.
Specificity is everything. Trying to be all things to all people gets us nowhere, right?
I graduated from Rutgers University with a degree in English Literature and Theatre Arts, thinking I would go on to law school. Which is to say, I became a touring slam poet and sometimes working actor. Typical.
Over time, my passion for poetry, communication and human psychology led me here, and I’m so grateful because I love it here. Outside writing, I like to throw living room dance parties with my two kiddos, cook elaborate meals that I’m often too tired to eat by the time I’m done, sniff and describe wine and, of course, go hiking.