My Services

I help companies like yours develop a unique brand voice and brand storytelling that connects with, entertains and motivates the ideal audience.

It’s time to turn your followers into fans. The super devoted, loyal, do-anything-to-get-it-and share-it-with-everyone kind.

  • Tell me where you want to go and I’ll help you figure out how to get there–especially if you want to overhaul your website, marketing materials and internal messaging.

  • Anything from 360 marketing campaigns, long-form content, blog articles, social media ads and captions, gated marketing assets and everything in between.

  • Short form content, longer tutorials, product demos, team intros or the like, I got you.

  • Let’s dive deep into what is and is not working for your brand when it comes to your content and marketing. I’ll make data-based recommendations and can help execute too.

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My Process

  • Deep listening, brand & team interviews

  • Synthesizing the brand’s mission, values and vibe

  • Defining brand objectives, goals and metrics of success

  • Creating a brand voice guide and tone map

Discovery:
Clarifying the Voice

  • Competition and market research

  • Target audience and buyer persona analysis

  • Identifying gaps, strengths and points of differentiation 

  • Finding messaging opportunities and breakthroughs

  • Crafting brand stories that stick and build loyalty 

  • Building impact-driven content strategy

Strategy:
Shaping the Story

Integration:
Tuning the Channels

  • Content and engagement audits

  • Distilling channel value and engagement opportunity 

  • Tone alignment across all messaging touchpoints

  • Identifying brand-aligned content pillars

Creation:
Activating the Voice

  • Creative ideation and campaign direction

  • SEO and design savvy copywriting and content creation

  • 360 campaign development

  • Customized nurture sequences and sales sheets

  • Ensuring ongoing consistency in brand voice and storytelling