The Brief: LA agency powerhouse We Are Royale was evolving, moving into creative production and experiential design. Their brand needed to keep up. Enter WAR.

The Work: Alongside Chief Creative Officer Brien Holman, I crafted an edgier, cheekier rebrand with a voice that didn't take itself too seriously, then put it to work everywhere. Full website overhaul, newsletter, press releases, bios, internal briefs, promo copy, and 130+ case studies.

The Win: A brand that finally matched the work they were doing: bold, sharp, and unmistakably WAR. Brien Holman's love for 80s and 90s pop culture and cutting-edge design sh*t? Same same.