The Brief: MobileCause (now GiveSmart) invented text-to-donate and sparked the mobile fundraising revolution. After years of rapid growth, they needed a B2B marketing identity that matched their ambition—more cohesive, more personable and built to convert.

The Work: With a nimble team, I helped shape MC’s voice and drive their marketing engine with 360 campaigns, monthly webinars, gated guides, workbooks, infographics, blog articles, thought leadership, sales sheets and videos. When the pandemic hit and virtual fundraising became an overnight essential, we leaned in. In the first six months alone, I helped grow marketing leads by over 47%.

The Win: MobileCause hit record-breaking numbers, their first profitable year in company history and a major corporate acquisition by Community Brands.
Not a bad run.