The Brief: Meevo, a pioneer in the salon and spa software realm, had big goals to increase MQLs, grow their enterprise partnerships and craft a more cohesive brand voice and identity.

The Work: Partnering with their SVP of Marketing, I helped build a full content ecosystem to drive demos, increase traffic, and capitalize on seasonality: gated assets, guides, blog articles, thought leadership, email campaigns, web copy, social, ad copy, in-app copy and webinars. I also led GTM positioning and content for MeevoPay, their new payment processing solution, and helped navigate a soft rebrand targeting the fast-growing medspa industry. Phew.

The Win: More demo requests. More traffic. A sharper market position. And a brand voice that feels as trend-savvy and solutions-focused as the creative business owners they serve.