The Brief: Mako Children's Fund was growing, and needed a refreshed identity that honored their mission, showcased their impact and inspired more donors to support their incredible work with at-risk children in Ghana.

The Work: I collaborated closely Cassie Rosengren, Mako’s President, to develop the voice, tone, and storytelling across their site and key marketing assets. One that conveys warmth, credibility and urgency. We also reimagined their giving program to motivate recurring donations and fundraising for a first-of-its-kind Opportunity Centre.

The Win: A brand that now reflects both the heart and the need behind the mission, giving donors a reason to show up, stay and give again.

This one means a lot to me, especially now that I’ve joined their Executive Committee as Donor Storyteller and Content Officer. If Mako's work moves you, please consider supporting their life-changing work in Ghana.