The Brief: Green Dot, the world's largest prepaid debit card company, needed their social presence to speak to young people and families without losing its cool. Enter The Brand Gals and a brief that said: make it fun.

The Work: Fresh, punny, personality-packed social content that gave Green Dot's channels a voice worth following — relatable enough for families, fun enough for the younger crowd.

The Win: A social presence that finally had something to say. Fun and punny? Coming right up.