The Brief: GoBank, a Green Dot Bank brand, had an award-winning app and a younger, hipper audience to win over. Their social presence needed to catch up with more personality, more punch, more them.

The Work: Partnering with indie branding studio The Brand Gals, we reimagined GoBank's social voice from the ground up—injecting fun, edge and the kind of copy that actually stops a scroll.

The Win: A brand that finally felt as cool as the product it was selling. So we did the thing. And it showed.