The Brief: Longerday Productions, an LA design and animation studio, was ready to bring something personal to life. Funny Fruit Farm, born from the owner's childhood drawings, was about to become a full-blown kids' universe.

The Work: I helped strategize and write across every touchpoint: a 30-minute animated series script, YouTube videos, a website complete with an interactive farm, social copy and merchandise. I also managed deliverables across a tight-knit team of designers and animators, keeping the goofy, silly, magical feel consistent across every medium.

The Win: A fully realized kids' brand with a cohesive world, a distinct voice and genuine heart. Goofy, silly, magical fun—exactly as intended.

And yes, my own kids are obsessed with the YouTube videos. Unbiased review.